Vendor Spotlight: Urban Challah


Kosher, unique, and absurdly delicious challah is everything you knead in bread. Brocha Benhiyoun, owner of Urban Challah, says she likes to put a playful and modern twist on an old classic and she does that each week by adding market fresh ingredients in her bread.

This week she will have strawberry challah with strawberries from market vendor, Seedling Farms. Benhiyoun has been kneading and braiding challah since she was a little girl.

“Challah has always played a huge part of my life coming from a Jewish family. At around eight years old, I became obsessed with learning how to braid and watched a tutorial around 100 times, until I mastered the six braid challah,” said Benhiyoun. “Today, I continue to bake challah every week. I always add a flavor twist and share it with my friends, neighbors, and family. I find it to be a bread that connects people,” said Benhiyoun.

What nonprofit does Urban Challah's sales support?

Chabad Lincoln Park - A local grassroots community whose mission is to create a non-judgemental Jewish experience for all. It offers adult education, Shabbat dinners, Babyccino (Mommy and Me), JUDA Hebrew Afterschool program, Jewish Teen Club, Depaul Student Group and much more. 

What do you want people to know about you?

I want people to know that I love taking the time to get to know them. I enjoy meeting locals and connecting with them. I love to hear their feedback.

Why did you want to be a part of Green City Market?

I love the market's mission of sustainability and of bringing fresh, local, and clean products to the neighborhood. And being a Floridian, being outdoors with fresh plants, produce, and baked goods feels like home.

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