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Potter's Crackers


Potter’s bakes organic, artisanal crackers using ingredients sourced from small, local farms. Designed to compliment Wisconsin cheeses – or cheeses from anywhere, in fact – the crackers are sold in a variety of flavors. Some are available year-round; others reflect the seasons. Potter’s was founded in 2006 by Peter Potter (pictured), a food science graduate from the University of Wisconsin, and his mother, Nancy, long-time owner of the New Glarus bakery.


  • USDA Certified Organic

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Potter's Crackers


Nancy Potter
100 South Baldwin, Suite 303
Madison, WI 53703
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Baked goods



  • Summer (outdoor market only)

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Call our office at 773-880-1266 or contact us via e-mail with any questions.

Know your food, know your farmer
Location & hours

May through October
South End of Lincoln Park at the intersection of Clark and Lincoln.
Wednesdays and Saturdays

November through April
Peggy Notebaert Museum
2430 N. Clark St.
Saturdays, 8am–1pm

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Business office:
2732 North Clark Street
Suite 301
Chicago, IL 60614
(773) 880-1266

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